How do you create a campaign that not only delivers for a brand, but also makes a lasting difference to the industry it serves?
That’s the question explored on the latest episode of the B2B Marketing Podcast, where Mark Hodge, Vice President of Marketing at McCain Foods, joins Omne’s Rebecca Lewis Stanton and Jasmine Preen to share the story behind Our Food, Our Future – McCain’s purpose-led programme supporting the hospitality industry.
Together, they unpack what it takes to design and activate initiatives that resonate with operators, support the next generation of talent, and gain recognition at the highest level — including at the B2B Marketing Awards.
Listen now
Learn more about the McCain project here.
