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What does it take to build an award-winning, purpose-led programme?

The B2B Marketing Podcast

Episode 132
B2B Marketing Podcast

What does it take to build an award-winning, purpose-led programme?

Podcast

How do you create a campaign that not only delivers for a brand, but also makes a lasting difference to the industry it serves?

That’s the question explored on the latest episode of the B2B Marketing Podcast, where Mark Hodge, Vice President of Marketing at McCain Foods, joins Omne’s Rebecca Lewis Stanton and Jasmine Preen to share the story behind Our Food, Our Future – McCain’s purpose-led programme supporting the hospitality industry.

Together, they unpack what it takes to design and activate initiatives that resonate with operators, support the next generation of talent, and gain recognition at the highest level — including at the B2B Marketing Awards.


Listen now


Learn more about the McCain project here.

More articles

Chef in kitchen

Event: October 9th 2025

Future Realities

Omne at LinkedIn

We are looking forward to our next all-client event - this time at LinkedIn’s London HQ on 9th October. In a world where trends and forecasting are dominated by algorithms and hype, our focus is on the realities that matter: authentic operator voices, proven behaviours, and the signals that cut through the noise.

B2B marketing awards

Omne shortlisted for five B2B Marketing Awards

Including Agency of the Year

We’re delighted to share that Omne has been shortlisted for five categories at the 2025 B2B Marketing Awards – including Agency of the Year for the second year running.

The future of foodservice belongs to the data-driven

Foodservice is arguably the world’s most competitive B2B market - but it’s also the golden opportunity for modern brand growth. With consumer retail saturated, margins squeezed and out-of-home experiences on the up, hospitality has become the key driver of brand discovery and loyalty. The sector is noisy and fast-moving, but the stakes are incredibly high.

People socialising inside a restaurant

Download

What’s Shaping London’s Menus Now

Insider 9

Insider 9, It started with a simple question: What’s truly sticking? After 8 editions of Insider, our from-the-streets trend report – created in partnership with KERB – we’ve seen London’s food scene evolve through post-pandemic recovery, cost-of-living crunches and a new wave of culinary creativity. So, for Insider 9, we stepped back.

B2B Marketing Podcast

Podcast

How Omne broke into the Top 10 UK Agencies in 2025

The B2B Marketing Podcast

As Omne moves into the Top 10 UK B2B agencies league table, listen to the team in conversation with Kavita Singh on the B2B Marketing Podcast to talk about the agency’s journey. How we’ve grown, the lessons learned, and what’s next. 

What does it take to build an award-winning, purpose-led programme?

The B2B Marketing Podcast

Episode 132
B2B Marketing Podcast

What does it take to build an award-winning, purpose-led programme?

Podcast

How do you create a campaign that not only delivers for a brand, but also makes a lasting difference to the industry it serves?

That’s the question explored on the latest episode of the B2B Marketing Podcast, where Mark Hodge, Vice President of Marketing at McCain Foods, joins Omne’s Rebecca Lewis Stanton and Jasmine Preen to share the story behind Our Food, Our Future – McCain’s purpose-led programme supporting the hospitality industry.

Together, they unpack what it takes to design and activate initiatives that resonate with operators, support the next generation of talent, and gain recognition at the highest level — including at the B2B Marketing Awards.


Listen now


Learn more about the McCain project here.

More articles

Chef in kitchen
Future Realities
Omne at LinkedIn
B2B marketing awards
Omne shortlisted for five B2B Marketing Awards
Including Agency of the Year
The future of foodservice belongs to the data-driven
People socialising inside a restaurant
What’s Shaping London’s Menus Now
Insider 9
B2B Marketing Podcast
How Omne broke into the Top 10 UK Agencies in 2025
The B2B Marketing Podcast

What does it take to build an award-winning, purpose-led programme?

The B2B Marketing Podcast

Episode 132
B2B Marketing Podcast

What does it take to build an award-winning, purpose-led programme?

Podcast

How do you create a campaign that not only delivers for a brand, but also makes a lasting difference to the industry it serves?

That’s the question explored on the latest episode of the B2B Marketing Podcast, where Mark Hodge, Vice President of Marketing at McCain Foods, joins Omne’s Rebecca Lewis Stanton and Jasmine Preen to share the story behind Our Food, Our Future – McCain’s purpose-led programme supporting the hospitality industry.

Together, they unpack what it takes to design and activate initiatives that resonate with operators, support the next generation of talent, and gain recognition at the highest level — including at the B2B Marketing Awards.


Listen now


Learn more about the McCain project here.

More articles

Chef in kitchen

Event: October 9th 2025

Future Realities

Omne at LinkedIn

B2B marketing awards
Omne shortlisted for five B2B Marketing Awards

Including Agency of the Year

The future of foodservice belongs to the data-driven

People socialising inside a restaurant

Download

What’s Shaping London’s Menus Now

Insider 9

B2B Marketing Podcast

Podcast

How Omne broke into the Top 10 UK Agencies in 2025

The B2B Marketing Podcast