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Brands Away from Home

Why Some Brands Thrive (and Others Don’t)

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Logos of clients: Cadbury, Lurpack, Dr. Oetker, Kellogs

Brands Away from Home

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Why do some brands win on foodservice menus, while others never get past pitch stage? Brands Away from Home is Omne’s annual insight report — the definitive guide to how, when, and why operators choose brands in key categories over own-label alternatives.

It presents Emotional vs. Functional heat maps that reveal how operators perceive branded products compared to own-label, highlighting where brands can defend or grow their territory. The report also focuses on the metrics that matter: how brands stay top of mind and drive repeat purchase  -  insights that fuel compelling selling stories for sales teams.

As operators increasingly rely on generative AI and new digital tools to search for suppliers and products, Brands Away from Home uncovers their evolving path to brand discovery.

All of these insights are designed to keep Omne clients’ strategies and activations firmly ahead of operator attitudes.

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Foodservice is arguably the world’s most competitive B2B market - but it’s also the golden opportunity for modern brand growth. With consumer retail saturated, margins squeezed and out-of-home experiences on the up, hospitality has become the key driver of brand discovery and loyalty. The sector is noisy and fast-moving, but the stakes are incredibly high.

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Brands Away from Home

Why Some Brands Thrive (and Others Don’t)

Download
Logos of clients: Cadbury, Lurpack, Dr. Oetker, Kellogs

Brands Away from Home

Download

Why do some brands win on foodservice menus, while others never get past pitch stage? Brands Away from Home is Omne’s annual insight report — the definitive guide to how, when, and why operators choose brands in key categories over own-label alternatives.

It presents Emotional vs. Functional heat maps that reveal how operators perceive branded products compared to own-label, highlighting where brands can defend or grow their territory. The report also focuses on the metrics that matter: how brands stay top of mind and drive repeat purchase  -  insights that fuel compelling selling stories for sales teams.

As operators increasingly rely on generative AI and new digital tools to search for suppliers and products, Brands Away from Home uncovers their evolving path to brand discovery.

All of these insights are designed to keep Omne clients’ strategies and activations firmly ahead of operator attitudes.

Unlock the full report

Enter your email below and we’ll send the full report
to your inbox.

More articles

Chef in kitchen
Future Realities
Omne at LinkedIn
B2B marketing awards
Omne shortlisted for five B2B Marketing Awards
Including Agency of the Year
The future of foodservice belongs to the data-driven
People socialising inside a restaurant
What’s Shaping London’s Menus Now
Insider 9
B2B Marketing Podcast
How Omne broke into the Top 10 UK Agencies in 2025
The B2B Marketing Podcast

Brands Away from Home

Why Some Brands Thrive (and Others Don’t)

Download
Logos of clients: Cadbury, Lurpack, Dr. Oetker, Kellogs

Brands Away from Home

Download

Why do some brands win on foodservice menus, while others never get past pitch stage? Brands Away from Home is Omne’s annual insight report — the definitive guide to how, when, and why operators choose brands in key categories over own-label alternatives.

It presents Emotional vs. Functional heat maps that reveal how operators perceive branded products compared to own-label, highlighting where brands can defend or grow their territory. The report also focuses on the metrics that matter: how brands stay top of mind and drive repeat purchase  -  insights that fuel compelling selling stories for sales teams.

As operators increasingly rely on generative AI and new digital tools to search for suppliers and products, Brands Away from Home uncovers their evolving path to brand discovery.

All of these insights are designed to keep Omne clients’ strategies and activations firmly ahead of operator attitudes.

Unlock the
full report

Enter your email below and we’ll send the full report
to your inbox.

More articles

Chef in kitchen

Event: October 9th 2025

Future Realities

Omne at LinkedIn

B2B marketing awards
Omne shortlisted for five B2B Marketing Awards

Including Agency of the Year

The future of foodservice belongs to the data-driven

People socialising inside a restaurant

Download

What’s Shaping London’s Menus Now

Insider 9

B2B Marketing Podcast

Podcast

How Omne broke into the Top 10 UK Agencies in 2025

The B2B Marketing Podcast