Brands Away From Home 2: The Age of Proof Begins

Reassurance used to be enough. Not anymore.

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Our latest insight report, Brands Away From Home 2, looks at how operators are re-evaluating what brand value really means. The findings are clear: the age of reassurance has passed, and the age of proof has arrived.

Our latest insight report, Brands Away From Home 2, looks at how operators are re-evaluating what brand value really means. The findings are clear: the age of reassurance has passed, and the age of proof has arrived.

Launched exclusively to our client community at our recent Future Realities event at LinkedIn, the new report explores how operator expectations have sharpened. Where once heritage and consistency carried weight, today operators want evidence: data on savings, compliance, health, and consumer pull-through.

BAFH2 identifies four emerging “operator realities” shaping how brands earn their place:

The Optimiser, defending margin at all costs
The Guardian, making compliance easy
The Creator, chasing menu energy and relevance
The Balancer, delivering health without hurting GP.

The takeaway? Brands that prove their value across these realities will not only protect their listings, but they’ll build genuine partnership.

If you missed the live event or didn’t manage to grab a hard copy of the report, just drop your details in the form below and we’ll send it straight over.

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