From McCain to Oreo, B2C’s biggest food and drink brands have long sold one idea: we’re the only choice for you. It’s brand marketing at its best - sustained, consistent messaging that builds trust and preference way ahead of a purchase decision.

Fresh from being named B2B Marketing’s UK Agency of the Year, we’ve been reflecting on what’s really driving strategic performance in the Away From Home (AFH) channel right now. For Omne, dashboards provide the inputs - but it's human expertise that turns insight into impact.

Pizza is serious business. It’s one of the UK’s most loved dishes, served everywhere from high street chains to Italian independents. Arla Pro recognised that, in a crowded category, standing out takes more than just a good base. That insight led to the creation of Britain’s Best Pizza in 2023 – a foodservice-first awards programme designed to deepen brand affinity, drive operator engagement and shine a light on the ever-growing UK pizza industry. Now in its third year, the 2025 competition set out to celebrate the people behind the UK’s best pizzas. And we helped them make it happen.

Foodservice doesn’t wait - and slow marketing misses growth windows. Faster outreach depends on data to anticipate needs and personalise engagement.

Our latest insight report, Brands Away From Home 2, looks at how operators are re-evaluating what brand value really means. The findings are clear: the age of reassurance has passed, and the age of proof has arrived.