The era of expertise has arrived - and its importance is being recognised. We're proud to share that Omne has been awarded B2B Marketing Agency of the Year, a milestone that reflects the quality of our work, strategic thinking and measurable impact that defines everything we do.
2025 was a record-breaking year for Omne. Not just in numbers, but in ambition. This recognition is a testament to our continued growth, the strength of our client partnerships and our commitment to pushing the boundaries of B2B marketing.
A year of growth, innovation and impact
In just two years, Omne has risen from number 31 to number 10 in the B2B Marketing Benchmarking Report, reflecting our ambition to lead the industry.
But our success goes beyond rankings and recognition. From game-changing insight platforms to industry-first purpose programmes, we're building something bigger than just campaigns. We're creating meaningful connections between brands and their customers, delivering measurable commercial impact.
And the results speak for themselves.
For Mondelēz Away From Home, our Unwrap the Opportunity platform united sales, category and marketing under one commercial vision, driving a 400% increase in lead generation.
For Unilever Food Solutions, our Future Menus campaign transformed global thought leadership into meaningful UK engagement, generating over 1,200 downloads, 41 media mentions and seven tenders directly referencing the campaign.
Our work with Compass Group demonstrated the power of insight-led storytelling, with The Power of Socialisation securing Financial Times coverage and exceeding LinkedIn benchmarks by +37%.
And through Tilda's Little Grains initiative, we proved that purpose and commercial performance can go hand in hand, driving a 220% increase in website traffic and a 68% uplift in tender shortlist rates.
These achievements demonstrate what happens when sector expertise, creativity and commercial understanding come together. It's this approach, combined with our collaborative client partnerships, that continues to drive our success.
Building the future of B2B marketing
As we look ahead, our ambition is only growing. Data is our next frontier. We believe B2B marketing is at a pivotal moment, where the ability to harness data, technology and customer intelligence will define the agencies and brands that lead the future.
That's why we've developed Omne Connect. Our connected away from home growth service, bringing together customer intelligence, marketing and sales. Helping brands targeting the foodservice/Away From Home space reach customers more effectively, turn interest into sales and grow the customers that matter.
Built by a team with deep expertise across strategy, data, CRM, creative and digital, Omne Connect combines the specialist capabilities needed to turn customer intelligence into commercial action.
With AI integration embedded into our approach, we're not just looking to be future-ready. We want to help shape what the future looks like.
The best is yet to come
Winning B2B Marketing Agency of the Year is an achievement we're incredibly proud of, but it's also a reflection of the people and partnerships that make Omne what it is.
To our clients across the UK and internationally: thank you for trusting us with your growth. And to every team member, collaborator and partner, thank you for your ambition, belief and shared commitment to raising the bar.
As we move forward, we'll continue to challenge conventions, embrace innovation and deliver meaningful results for the brands we work with. The work doesn't stop with an award - It sets a new standard for what comes next.
