McCain
McCain is committed to strengthening the hospitality industry through meaningful social enterprise.
The Streets Ahead programme opens real pathways for individuals who are often marginalised or excluded from entrepreneurship. Conceived and developed by Omne, this initiative brings together McCain and KERB - the UK’s leading street food incubator - to deliver practical support and sustainable business skills. Omne created the vision, forged the partnership, and manages the programme end-to-end, ensuring lasting impact for participants and the wider hospitality community.
Branding
Strategy
Content Creation
Digital Activation
Event Management
As of summer 2025, £295,000 has been invested by McCain FS into 41 street food start-ups. Streets Ahead supports hospitality and street food entrepreneurs, and connects emotionally to the market, which impacts brand perceptions. McCain stands tall as the #1 brand operators trust in their category.
An additional double digit increase driving brand trust to
Highest NPS in the category
Leading brand consideration at
(Source: McCain Operator Brand Equity 2025 – Opinium Research)
