Pizza is serious business. It’s one of the UK’s most loved dishes, served everywhere from high street chains to Italian independents. Arla Pro recognised that, in a crowded category, standing out takes more than just a good base. That insight led to the creation of Britain’s Best Pizza in 2023 – a foodservice-first awards programme designed to deepen brand affinity, drive operator engagement and shine a light on the ever-growing UK pizza industry. Now in its third year, the 2025 competition set out to celebrate the people behind the UK’s best pizzas. And we helped them make it happen.

Foodservice doesn’t wait - and slow marketing misses growth windows. Faster outreach depends on data to anticipate needs and personalise engagement.

Our latest insight report, Brands Away From Home 2, looks at how operators are re-evaluating what brand value really means. The findings are clear: the age of reassurance has passed, and the age of proof has arrived.

At our Autumn 2025 event, Future Realities, we brought together our client community at LinkedIn’s new London Experience Centre for a morning built around one big idea: proof.

We are looking forward to our next all-client event - this time at LinkedIn’s London HQ on 9th October. In a world where trends and forecasting are dominated by algorithms and hype, our focus is on the realities that matter: authentic operator voices, proven behaviours, and the signals that cut through the noise.