We’re delighted to share that Omne has been shortlisted for five categories at the 2025 B2B Marketing Awards – including Agency of the Year for the second year running.

Foodservice is arguably the world’s most competitive B2B market - but it’s also the golden opportunity for modern brand growth. With consumer retail saturated, margins squeezed and out-of-home experiences on the up, hospitality has become the key driver of brand discovery and loyalty. The sector is noisy and fast-moving, but the stakes are incredibly high.

Insider 9, It started with a simple question: What’s truly sticking? After 8 editions of Insider, our from-the-streets trend report – created in partnership with KERB – we’ve seen London’s food scene evolve through post-pandemic recovery, cost-of-living crunches and a new wave of culinary creativity. So, for Insider 9, we stepped back.

As Omne moves into the Top 10 UK B2B agencies league table, listen to the team in conversation with Kavita Singh on the B2B Marketing Podcast to talk about the agency’s journey. How we’ve grown, the lessons learned, and what’s next. 

Why do some brands win on foodservice menus, while others never get past pitch stage? Brands Away from Home is Omne’s annual insight report — the definitive guide to how, when, and why operators choose brands in key categories over own-label alternatives.