Omne shortlisted for five B2B Marketing Awards

Including Agency of the Year

We’re delighted to share that Omne has been shortlisted for five categories at the 2025 B2B Marketing Awards – including Agency of the Year for the second year running.

Our nominations span a mix of client partnerships and categories, recognising the breadth and impact of our work across foodservice:

Best PR Campaign – Future Menus for Unilever
Best Use of Content – Power of Socialisation for Compass Group
Best Use of Customer Insight – Unwrap the Opportunity for Mondelēz
Best Use of a Thought Leadership Programme – Future Menus for Unilever
B2B Marketing Agency of the Year – Nominated for the second year in a row

The B2B Marketing Awards are the biggest celebration of excellence in B2B, showcasing the campaigns, teams and agencies that set the benchmark for creativity and effectiveness. You can see the full shortlist here.

We’re proud to see our work recognised at this level once again, and grateful to our clients and partners for the collaborations that made it possible.

More articles

Omne named B2B Marketing Agency of the Year, 2025

The era of expertise has arrived - and its importance is being recognised.

Emma Halewood speaking at Omne's 'Future Realities' event at LinkedIn HQ

Expertise is everything: How Omne turns brand data into decisive action

Fresh from being named B2B Marketing’s UK Agency of the Year, we’ve been reflecting on what’s really driving strategic performance in the Away From Home (AFH) channel right now. For Omne, dashboards provide the inputs - but it's human expertise that turns insight into impact.

Arla Pro: Britain’s Best Pizza 2025

Celebrating Craft, Creativity and Community

Pizza is serious business. It’s one of the UK’s most loved dishes, served everywhere from high street chains to Italian independents. Arla Pro recognised that, in a crowded category, standing out takes more than just a good base. That insight led to the creation of Britain’s Best Pizza in 2023 – a foodservice-first awards programme designed to deepen brand affinity, drive operator engagement and shine a light on the ever-growing UK pizza industry. Now in its third year, the 2025 competition set out to celebrate the people behind the UK’s best pizzas. And we helped them make it happen.

What do Omne clients see as the biggest foodservice challenges for 2026?

The age of proof has begun

Foodservice doesn’t wait - and slow marketing misses growth windows. Faster outreach depends on data to anticipate needs and personalise engagement.

Download

Brands Away From Home 2: The Age of Proof Begins

Reassurance used to be enough. Not anymore.

Our latest insight report, Brands Away From Home 2, looks at how operators are re-evaluating what brand value really means. The findings are clear: the age of reassurance has passed, and the age of proof has arrived.