Omne logo
Omne logo
Omne logo

Future Realities at LinkedIn

Inside Omne’s Morning of Proof, Perspective and Partnership

Event

Future Realities at LinkedIn

Event

At our Autumn 2025 event, Future Realities, we brought together our client community at LinkedIn’s new London Experience Centre for a morning built around one big idea: proof.

Across every part of the foodservice world, the ground is shifting fast. Costs are higher, data is more fragmented than ever, and trust looks different to how it did even a year ago. So, Future Realities explored what that means for operators’ businesses and for the brands that supply them.

The session opened with Operator Voices, a fast-paced look at what operators across the UK are really saying about brands right now. It wasn’t neat. It was messy and full of contradictions and that was the point.

Wildly differing views between loyalty and margin, between trust and proof. A session that set up the rest of the morning perfectly.

The agenda then shifted to Brands Away From Home 2, our latest report unpacking how the operator x brand relationship has evolved in 2025. It introduced a phrase that resonated through the morning – the age of proof.

It was also a chance to fully lift the lid on Omne Connect, our much-anticipated new data and CRM platform designed to make targeting and relevance sharper across the foodservice landscape. The reaction afterwards was clear: for many brands, Connect feels like the missing piece of the puzzle. Thanks to everyone who shared thoughts and feedback with us afterwards. We’re genuinely excited by Connect’s potential and look forward to continuing those conversations.

And, finally, clients heard from LinkedIn’s Rohit Verma. Rohit shared the inside track on how the platform’s precision targeting tools and creative formats are helping brands reach decision-makers more effectively than ever and, crucially, what LinkedIn see as ‘coming next’ in B2B engagement.

More than anything, Future Realities was a chance to reconnect. With a combined total of over 200 brands in the room, it was great see conversations between clients happening in real time. It reminds us of the importance in regularly bringing together the Omne client community.

If you missed the event, you can still dive into the highlights below:

Thanks again to everyone who came along.

More articles

Your brand is more famous than your competitors… So what?

When was the last time you reviewed your campaign messaging or comms strategy and asked yourself, “So what?”

Far from a churlish response to a new idea, the “so what?” test is perhaps the most important marketing interrogation of all. It acts as a clear-eyed assessment of whether the market truly understands why your brand matters and how it helps operators perform. By scrutinising campaigns with our audience's perspective in mind, we can cut the fluff, prioritise actionable benefits and highlight the true value of our messages.  But has modern foodservice forgotten its importance? 

The Rise of the Performance Restaurant

Five Signals from the NRA Show That Will Shape Foodservice in 2026 and Beyond

Every year, the National Restaurant Association Show provides a glimpse into where the restaurant industry believes growth will come from next. From AI and automation to menu innovation and sustainability, the most compelling ideas at this year’s NRA Show shared one common characteristic: they delivered measurable operational and commercial value. For foodservice brands, suppliers and operators, five major signals emerged from Chicago that are likely to shape the next phase of restaurant growth. Unlock the full read below.

Download

Why most foodservice growth strategies will fail in 2026

And how yours can succeed

Most foodservice growth strategies will fail in 2026. Not because of a lack of investment. Or ambition, but because the market has structurally changed – and too many strategies haven’t changed with it.

Crispy avocado and poached egg on a Strong Roots cauliflower hash brown, topped with fresh greens, salsa, and creamy drizzle, served with lime and dipping sauce on a vibrant restaurant table

From consumer trends to operator value: How top brands stay relevant

From plant-based burgers to a UPF backlash. Protein shakes to whole-food simplicity. Sugar-free sweeteners to ‘treat culture’. The UK’s food and drink habits are constantly changing, often contradictory and - without the right data - rarely predictable.

Chef in kitchen

Three pillars behind award-winning growth in the AFH channel

In today’s ultra-competitive foodservice market, almost every supplier is investing in a growth strategy, but with mixed success. Despite sinking budget into more data, more campaigns and more sales activity, growth, for many, is stalling. 

Future Realities at LinkedIn

Inside Omne’s Morning of Proof, Perspective and Partnership

Event

Future Realities at LinkedIn

Event

At our Autumn 2025 event, Future Realities, we brought together our client community at LinkedIn’s new London Experience Centre for a morning built around one big idea: proof.

Across every part of the foodservice world, the ground is shifting fast. Costs are higher, data is more fragmented than ever, and trust looks different to how it did even a year ago. So, Future Realities explored what that means for operators’ businesses and for the brands that supply them.

The session opened with Operator Voices, a fast-paced look at what operators across the UK are really saying about brands right now. It wasn’t neat. It was messy and full of contradictions and that was the point.

Wildly differing views between loyalty and margin, between trust and proof. A session that set up the rest of the morning perfectly.

The agenda then shifted to Brands Away From Home 2, our latest report unpacking how the operator x brand relationship has evolved in 2025. It introduced a phrase that resonated through the morning – the age of proof.

It was also a chance to fully lift the lid on Omne Connect, our much-anticipated new data and CRM platform designed to make targeting and relevance sharper across the foodservice landscape. The reaction afterwards was clear: for many brands, Connect feels like the missing piece of the puzzle. Thanks to everyone who shared thoughts and feedback with us afterwards. We’re genuinely excited by Connect’s potential and look forward to continuing those conversations.

And, finally, clients heard from LinkedIn’s Rohit Verma. Rohit shared the inside track on how the platform’s precision targeting tools and creative formats are helping brands reach decision-makers more effectively than ever and, crucially, what LinkedIn see as ‘coming next’ in B2B engagement.

More than anything, Future Realities was a chance to reconnect. With a combined total of over 200 brands in the room, it was great see conversations between clients happening in real time. It reminds us of the importance in regularly bringing together the Omne client community.

If you missed the event, you can still dive into the highlights below:

Thanks again to everyone who came along.

More articles

Your brand is more famous than your competitors… So what?
When was the last time you reviewed your campaign messaging or comms strategy and asked yourself, “So what?”
The Rise of the Performance Restaurant
Five Signals from the NRA Show That Will Shape Foodservice in 2026 and Beyond
Why most foodservice growth strategies will fail in 2026
And how yours can succeed
Crispy avocado and poached egg on a Strong Roots cauliflower hash brown, topped with fresh greens, salsa, and creamy drizzle, served with lime and dipping sauce on a vibrant restaurant table
From consumer trends to operator value: How top brands stay relevant
Chef in kitchen
Three pillars behind award-winning growth in the AFH channel

Future Realities at LinkedIn

Inside Omne’s Morning of Proof, Perspective and Partnership

Event

Future Realities at LinkedIn

Event

At our Autumn 2025 event, Future Realities, we brought together our client community at LinkedIn’s new London Experience Centre for a morning built around one big idea: proof.

Across every part of the foodservice world, the ground is shifting fast. Costs are higher, data is more fragmented than ever, and trust looks different to how it did even a year ago. So, Future Realities explored what that means for operators’ businesses and for the brands that supply them.

The session opened with Operator Voices, a fast-paced look at what operators across the UK are really saying about brands right now. It wasn’t neat. It was messy and full of contradictions and that was the point.

Wildly differing views between loyalty and margin, between trust and proof. A session that set up the rest of the morning perfectly.

The agenda then shifted to Brands Away From Home 2, our latest report unpacking how the operator x brand relationship has evolved in 2025. It introduced a phrase that resonated through the morning – the age of proof.

It was also a chance to fully lift the lid on Omne Connect, our much-anticipated new data and CRM platform designed to make targeting and relevance sharper across the foodservice landscape. The reaction afterwards was clear: for many brands, Connect feels like the missing piece of the puzzle. Thanks to everyone who shared thoughts and feedback with us afterwards. We’re genuinely excited by Connect’s potential and look forward to continuing those conversations.

And, finally, clients heard from LinkedIn’s Rohit Verma. Rohit shared the inside track on how the platform’s precision targeting tools and creative formats are helping brands reach decision-makers more effectively than ever and, crucially, what LinkedIn see as ‘coming next’ in B2B engagement.

More than anything, Future Realities was a chance to reconnect. With a combined total of over 200 brands in the room, it was great see conversations between clients happening in real time. It reminds us of the importance in regularly bringing together the Omne client community.

If you missed the event, you can still dive into the highlights below:

Thanks again to everyone who came along.

More articles

Your brand is more famous than your competitors… So what?

When was the last time you reviewed your campaign messaging or comms strategy and asked yourself, “So what?”

The Rise of the Performance Restaurant

Five Signals from the NRA Show That Will Shape Foodservice in 2026 and Beyond

Download

Why most foodservice growth strategies will fail in 2026

And how yours can succeed

Crispy avocado and poached egg on a Strong Roots cauliflower hash brown, topped with fresh greens, salsa, and creamy drizzle, served with lime and dipping sauce on a vibrant restaurant table
From consumer trends to operator value: How top brands stay relevant

Chef in kitchen
Three pillars behind award-winning growth in the AFH channel

Omne logo
Omne logo
Omne logo

Future Realities at LinkedIn

Inside Omne’s Morning of Proof, Perspective and Partnership

Event

Future Realities at LinkedIn

Event

At our Autumn 2025 event, Future Realities, we brought together our client community at LinkedIn’s new London Experience Centre for a morning built around one big idea: proof.

Across every part of the foodservice world, the ground is shifting fast. Costs are higher, data is more fragmented than ever, and trust looks different to how it did even a year ago. So, Future Realities explored what that means for operators’ businesses and for the brands that supply them.

The session opened with Operator Voices, a fast-paced look at what operators across the UK are really saying about brands right now. It wasn’t neat. It was messy and full of contradictions and that was the point.

Wildly differing views between loyalty and margin, between trust and proof. A session that set up the rest of the morning perfectly.

The agenda then shifted to Brands Away From Home 2, our latest report unpacking how the operator x brand relationship has evolved in 2025. It introduced a phrase that resonated through the morning – the age of proof.

It was also a chance to fully lift the lid on Omne Connect, our much-anticipated new data and CRM platform designed to make targeting and relevance sharper across the foodservice landscape. The reaction afterwards was clear: for many brands, Connect feels like the missing piece of the puzzle. Thanks to everyone who shared thoughts and feedback with us afterwards. We’re genuinely excited by Connect’s potential and look forward to continuing those conversations.

And, finally, clients heard from LinkedIn’s Rohit Verma. Rohit shared the inside track on how the platform’s precision targeting tools and creative formats are helping brands reach decision-makers more effectively than ever and, crucially, what LinkedIn see as ‘coming next’ in B2B engagement.

More than anything, Future Realities was a chance to reconnect. With a combined total of over 200 brands in the room, it was great see conversations between clients happening in real time. It reminds us of the importance in regularly bringing together the Omne client community.

If you missed the event, you can still dive into the highlights below:

Thanks again to everyone who came along.

More articles

Your brand is more famous than your competitors… So what?

When was the last time you reviewed your campaign messaging or comms strategy and asked yourself, “So what?”

Far from a churlish response to a new idea, the “so what?” test is perhaps the most important marketing interrogation of all. It acts as a clear-eyed assessment of whether the market truly understands why your brand matters and how it helps operators perform. By scrutinising campaigns with our audience's perspective in mind, we can cut the fluff, prioritise actionable benefits and highlight the true value of our messages.  But has modern foodservice forgotten its importance? 

The Rise of the Performance Restaurant

Five Signals from the NRA Show That Will Shape Foodservice in 2026 and Beyond

Every year, the National Restaurant Association Show provides a glimpse into where the restaurant industry believes growth will come from next. From AI and automation to menu innovation and sustainability, the most compelling ideas at this year’s NRA Show shared one common characteristic: they delivered measurable operational and commercial value. For foodservice brands, suppliers and operators, five major signals emerged from Chicago that are likely to shape the next phase of restaurant growth. Unlock the full read below.

Download

Why most foodservice growth strategies will fail in 2026

And how yours can succeed

Most foodservice growth strategies will fail in 2026. Not because of a lack of investment. Or ambition, but because the market has structurally changed – and too many strategies haven’t changed with it.

Crispy avocado and poached egg on a Strong Roots cauliflower hash brown, topped with fresh greens, salsa, and creamy drizzle, served with lime and dipping sauce on a vibrant restaurant table

From consumer trends to operator value: How top brands stay relevant

From plant-based burgers to a UPF backlash. Protein shakes to whole-food simplicity. Sugar-free sweeteners to ‘treat culture’. The UK’s food and drink habits are constantly changing, often contradictory and - without the right data - rarely predictable.

Chef in kitchen

Three pillars behind award-winning growth in the AFH channel

In today’s ultra-competitive foodservice market, almost every supplier is investing in a growth strategy, but with mixed success. Despite sinking budget into more data, more campaigns and more sales activity, growth, for many, is stalling. 

Future Realities at LinkedIn

Inside Omne’s Morning of Proof, Perspective and Partnership

Event

Future Realities at LinkedIn

Event

At our Autumn 2025 event, Future Realities, we brought together our client community at LinkedIn’s new London Experience Centre for a morning built around one big idea: proof.

Across every part of the foodservice world, the ground is shifting fast. Costs are higher, data is more fragmented than ever, and trust looks different to how it did even a year ago. So, Future Realities explored what that means for operators’ businesses and for the brands that supply them.

The session opened with Operator Voices, a fast-paced look at what operators across the UK are really saying about brands right now. It wasn’t neat. It was messy and full of contradictions and that was the point.

Wildly differing views between loyalty and margin, between trust and proof. A session that set up the rest of the morning perfectly.

The agenda then shifted to Brands Away From Home 2, our latest report unpacking how the operator x brand relationship has evolved in 2025. It introduced a phrase that resonated through the morning – the age of proof.

It was also a chance to fully lift the lid on Omne Connect, our much-anticipated new data and CRM platform designed to make targeting and relevance sharper across the foodservice landscape. The reaction afterwards was clear: for many brands, Connect feels like the missing piece of the puzzle. Thanks to everyone who shared thoughts and feedback with us afterwards. We’re genuinely excited by Connect’s potential and look forward to continuing those conversations.

And, finally, clients heard from LinkedIn’s Rohit Verma. Rohit shared the inside track on how the platform’s precision targeting tools and creative formats are helping brands reach decision-makers more effectively than ever and, crucially, what LinkedIn see as ‘coming next’ in B2B engagement.

More than anything, Future Realities was a chance to reconnect. With a combined total of over 200 brands in the room, it was great see conversations between clients happening in real time. It reminds us of the importance in regularly bringing together the Omne client community.

If you missed the event, you can still dive into the highlights below:

Thanks again to everyone who came along.

More articles

Your brand is more famous than your competitors… So what?
When was the last time you reviewed your campaign messaging or comms strategy and asked yourself, “So what?”
The Rise of the Performance Restaurant
Five Signals from the NRA Show That Will Shape Foodservice in 2026 and Beyond
Why most foodservice growth strategies will fail in 2026
And how yours can succeed
Crispy avocado and poached egg on a Strong Roots cauliflower hash brown, topped with fresh greens, salsa, and creamy drizzle, served with lime and dipping sauce on a vibrant restaurant table
From consumer trends to operator value: How top brands stay relevant
Chef in kitchen
Three pillars behind award-winning growth in the AFH channel

Future Realities at LinkedIn

Inside Omne’s Morning of Proof, Perspective and Partnership

Event

Future Realities at LinkedIn

Event

At our Autumn 2025 event, Future Realities, we brought together our client community at LinkedIn’s new London Experience Centre for a morning built around one big idea: proof.

Across every part of the foodservice world, the ground is shifting fast. Costs are higher, data is more fragmented than ever, and trust looks different to how it did even a year ago. So, Future Realities explored what that means for operators’ businesses and for the brands that supply them.

The session opened with Operator Voices, a fast-paced look at what operators across the UK are really saying about brands right now. It wasn’t neat. It was messy and full of contradictions and that was the point.

Wildly differing views between loyalty and margin, between trust and proof. A session that set up the rest of the morning perfectly.

The agenda then shifted to Brands Away From Home 2, our latest report unpacking how the operator x brand relationship has evolved in 2025. It introduced a phrase that resonated through the morning – the age of proof.

It was also a chance to fully lift the lid on Omne Connect, our much-anticipated new data and CRM platform designed to make targeting and relevance sharper across the foodservice landscape. The reaction afterwards was clear: for many brands, Connect feels like the missing piece of the puzzle. Thanks to everyone who shared thoughts and feedback with us afterwards. We’re genuinely excited by Connect’s potential and look forward to continuing those conversations.

And, finally, clients heard from LinkedIn’s Rohit Verma. Rohit shared the inside track on how the platform’s precision targeting tools and creative formats are helping brands reach decision-makers more effectively than ever and, crucially, what LinkedIn see as ‘coming next’ in B2B engagement.

More than anything, Future Realities was a chance to reconnect. With a combined total of over 200 brands in the room, it was great see conversations between clients happening in real time. It reminds us of the importance in regularly bringing together the Omne client community.

If you missed the event, you can still dive into the highlights below:

Thanks again to everyone who came along.

More articles

Your brand is more famous than your competitors… So what?

When was the last time you reviewed your campaign messaging or comms strategy and asked yourself, “So what?”

The Rise of the Performance Restaurant

Five Signals from the NRA Show That Will Shape Foodservice in 2026 and Beyond

Download

Why most foodservice growth strategies will fail in 2026

And how yours can succeed

Crispy avocado and poached egg on a Strong Roots cauliflower hash brown, topped with fresh greens, salsa, and creamy drizzle, served with lime and dipping sauce on a vibrant restaurant table
From consumer trends to operator value: How top brands stay relevant

Chef in kitchen
Three pillars behind award-winning growth in the AFH channel

Omne logo
Omne logo
Omne logo

Future Realities at LinkedIn

Inside Omne’s Morning of Proof, Perspective and Partnership

Event

Future Realities at LinkedIn

Event

At our Autumn 2025 event, Future Realities, we brought together our client community at LinkedIn’s new London Experience Centre for a morning built around one big idea: proof.

Across every part of the foodservice world, the ground is shifting fast. Costs are higher, data is more fragmented than ever, and trust looks different to how it did even a year ago. So, Future Realities explored what that means for operators’ businesses and for the brands that supply them.

The session opened with Operator Voices, a fast-paced look at what operators across the UK are really saying about brands right now. It wasn’t neat. It was messy and full of contradictions and that was the point.

Wildly differing views between loyalty and margin, between trust and proof. A session that set up the rest of the morning perfectly.

The agenda then shifted to Brands Away From Home 2, our latest report unpacking how the operator x brand relationship has evolved in 2025. It introduced a phrase that resonated through the morning – the age of proof.

It was also a chance to fully lift the lid on Omne Connect, our much-anticipated new data and CRM platform designed to make targeting and relevance sharper across the foodservice landscape. The reaction afterwards was clear: for many brands, Connect feels like the missing piece of the puzzle. Thanks to everyone who shared thoughts and feedback with us afterwards. We’re genuinely excited by Connect’s potential and look forward to continuing those conversations.

And, finally, clients heard from LinkedIn’s Rohit Verma. Rohit shared the inside track on how the platform’s precision targeting tools and creative formats are helping brands reach decision-makers more effectively than ever and, crucially, what LinkedIn see as ‘coming next’ in B2B engagement.

More than anything, Future Realities was a chance to reconnect. With a combined total of over 200 brands in the room, it was great see conversations between clients happening in real time. It reminds us of the importance in regularly bringing together the Omne client community.

If you missed the event, you can still dive into the highlights below:

Thanks again to everyone who came along.

More articles

Your brand is more famous than your competitors… So what?

When was the last time you reviewed your campaign messaging or comms strategy and asked yourself, “So what?”

Far from a churlish response to a new idea, the “so what?” test is perhaps the most important marketing interrogation of all. It acts as a clear-eyed assessment of whether the market truly understands why your brand matters and how it helps operators perform. By scrutinising campaigns with our audience's perspective in mind, we can cut the fluff, prioritise actionable benefits and highlight the true value of our messages.  But has modern foodservice forgotten its importance? 

The Rise of the Performance Restaurant

Five Signals from the NRA Show That Will Shape Foodservice in 2026 and Beyond

Every year, the National Restaurant Association Show provides a glimpse into where the restaurant industry believes growth will come from next. From AI and automation to menu innovation and sustainability, the most compelling ideas at this year’s NRA Show shared one common characteristic: they delivered measurable operational and commercial value. For foodservice brands, suppliers and operators, five major signals emerged from Chicago that are likely to shape the next phase of restaurant growth. Unlock the full read below.

Download

Why most foodservice growth strategies will fail in 2026

And how yours can succeed

Most foodservice growth strategies will fail in 2026. Not because of a lack of investment. Or ambition, but because the market has structurally changed – and too many strategies haven’t changed with it.

Crispy avocado and poached egg on a Strong Roots cauliflower hash brown, topped with fresh greens, salsa, and creamy drizzle, served with lime and dipping sauce on a vibrant restaurant table

From consumer trends to operator value: How top brands stay relevant

From plant-based burgers to a UPF backlash. Protein shakes to whole-food simplicity. Sugar-free sweeteners to ‘treat culture’. The UK’s food and drink habits are constantly changing, often contradictory and - without the right data - rarely predictable.

Chef in kitchen

Three pillars behind award-winning growth in the AFH channel

In today’s ultra-competitive foodservice market, almost every supplier is investing in a growth strategy, but with mixed success. Despite sinking budget into more data, more campaigns and more sales activity, growth, for many, is stalling. 

Future Realities at LinkedIn

Inside Omne’s Morning of Proof, Perspective and Partnership

Event

Future Realities at LinkedIn

Event

At our Autumn 2025 event, Future Realities, we brought together our client community at LinkedIn’s new London Experience Centre for a morning built around one big idea: proof.

Across every part of the foodservice world, the ground is shifting fast. Costs are higher, data is more fragmented than ever, and trust looks different to how it did even a year ago. So, Future Realities explored what that means for operators’ businesses and for the brands that supply them.

The session opened with Operator Voices, a fast-paced look at what operators across the UK are really saying about brands right now. It wasn’t neat. It was messy and full of contradictions and that was the point.

Wildly differing views between loyalty and margin, between trust and proof. A session that set up the rest of the morning perfectly.

The agenda then shifted to Brands Away From Home 2, our latest report unpacking how the operator x brand relationship has evolved in 2025. It introduced a phrase that resonated through the morning – the age of proof.

It was also a chance to fully lift the lid on Omne Connect, our much-anticipated new data and CRM platform designed to make targeting and relevance sharper across the foodservice landscape. The reaction afterwards was clear: for many brands, Connect feels like the missing piece of the puzzle. Thanks to everyone who shared thoughts and feedback with us afterwards. We’re genuinely excited by Connect’s potential and look forward to continuing those conversations.

And, finally, clients heard from LinkedIn’s Rohit Verma. Rohit shared the inside track on how the platform’s precision targeting tools and creative formats are helping brands reach decision-makers more effectively than ever and, crucially, what LinkedIn see as ‘coming next’ in B2B engagement.

More than anything, Future Realities was a chance to reconnect. With a combined total of over 200 brands in the room, it was great see conversations between clients happening in real time. It reminds us of the importance in regularly bringing together the Omne client community.

If you missed the event, you can still dive into the highlights below:

Thanks again to everyone who came along.

More articles

Your brand is more famous than your competitors… So what?
When was the last time you reviewed your campaign messaging or comms strategy and asked yourself, “So what?”
The Rise of the Performance Restaurant
Five Signals from the NRA Show That Will Shape Foodservice in 2026 and Beyond
Why most foodservice growth strategies will fail in 2026
And how yours can succeed
Crispy avocado and poached egg on a Strong Roots cauliflower hash brown, topped with fresh greens, salsa, and creamy drizzle, served with lime and dipping sauce on a vibrant restaurant table
From consumer trends to operator value: How top brands stay relevant
Chef in kitchen
Three pillars behind award-winning growth in the AFH channel

Future Realities at LinkedIn

Inside Omne’s Morning of Proof, Perspective and Partnership

Event

Future Realities at LinkedIn

Event

At our Autumn 2025 event, Future Realities, we brought together our client community at LinkedIn’s new London Experience Centre for a morning built around one big idea: proof.

Across every part of the foodservice world, the ground is shifting fast. Costs are higher, data is more fragmented than ever, and trust looks different to how it did even a year ago. So, Future Realities explored what that means for operators’ businesses and for the brands that supply them.

The session opened with Operator Voices, a fast-paced look at what operators across the UK are really saying about brands right now. It wasn’t neat. It was messy and full of contradictions and that was the point.

Wildly differing views between loyalty and margin, between trust and proof. A session that set up the rest of the morning perfectly.

The agenda then shifted to Brands Away From Home 2, our latest report unpacking how the operator x brand relationship has evolved in 2025. It introduced a phrase that resonated through the morning – the age of proof.

It was also a chance to fully lift the lid on Omne Connect, our much-anticipated new data and CRM platform designed to make targeting and relevance sharper across the foodservice landscape. The reaction afterwards was clear: for many brands, Connect feels like the missing piece of the puzzle. Thanks to everyone who shared thoughts and feedback with us afterwards. We’re genuinely excited by Connect’s potential and look forward to continuing those conversations.

And, finally, clients heard from LinkedIn’s Rohit Verma. Rohit shared the inside track on how the platform’s precision targeting tools and creative formats are helping brands reach decision-makers more effectively than ever and, crucially, what LinkedIn see as ‘coming next’ in B2B engagement.

More than anything, Future Realities was a chance to reconnect. With a combined total of over 200 brands in the room, it was great see conversations between clients happening in real time. It reminds us of the importance in regularly bringing together the Omne client community.

If you missed the event, you can still dive into the highlights below:

Thanks again to everyone who came along.

More articles

Your brand is more famous than your competitors… So what?

When was the last time you reviewed your campaign messaging or comms strategy and asked yourself, “So what?”

The Rise of the Performance Restaurant

Five Signals from the NRA Show That Will Shape Foodservice in 2026 and Beyond

Download

Why most foodservice growth strategies will fail in 2026

And how yours can succeed

Crispy avocado and poached egg on a Strong Roots cauliflower hash brown, topped with fresh greens, salsa, and creamy drizzle, served with lime and dipping sauce on a vibrant restaurant table
From consumer trends to operator value: How top brands stay relevant

Chef in kitchen
Three pillars behind award-winning growth in the AFH channel