At our Autumn 2025 event, Future Realities, we brought together our client community at LinkedIn’s new London Experience Centre for a morning built around one big idea: proof.
Across every part of the foodservice world, the ground is shifting fast. Costs are higher, data is more fragmented than ever, and trust looks different to how it did even a year ago. So, Future Realities explored what that means for operators’ businesses and for the brands that supply them.
The session opened with Operator Voices, a fast-paced look at what operators across the UK are really saying about brands right now. It wasn’t neat. It was messy and full of contradictions and that was the point.
Wildly differing views between loyalty and margin, between trust and proof. A session that set up the rest of the morning perfectly.
The agenda then shifted to Brands Away From Home 2, our latest report unpacking how the operator x brand relationship has evolved in 2025. It introduced a phrase that resonated through the morning – the age of proof.
It was also a chance to fully lift the lid on Omne Connect, our much-anticipated new data and CRM platform designed to make targeting and relevance sharper across the foodservice landscape. The reaction afterwards was clear: for many brands, Connect feels like the missing piece of the puzzle. Thanks to everyone who shared thoughts and feedback with us afterwards. We’re genuinely excited by Connect’s potential and look forward to continuing those conversations.
And, finally, clients heard from LinkedIn’s Rohit Verma. Rohit shared the inside track on how the platform’s precision targeting tools and creative formats are helping brands reach decision-makers more effectively than ever and, crucially, what LinkedIn see as ‘coming next’ in B2B engagement.
More than anything, Future Realities was a chance to reconnect. With a combined total of over 200 brands in the room, it was great see conversations between clients happening in real time. It reminds us of the importance in regularly bringing together the Omne client community.
If you missed the event, you can still dive into the highlights below:
Thanks again to everyone who came along.
