Strong Roots
Strong Roots launched into foodservice with a bold digital-first campaign, challenging operators to embrace real plant-based innovation – and signing up some of the UK's fastest-growing operators in six months.
Strong Roots, the fastest-growing retail brand famous for its real-veg innovation, made its first move into foodservice with a standout launch – challenging operators to consider “Where’s Your Menu At?” when it comes to vegetables. Omne built a distinct foodservice proposition “Where Veg Excitement Begins” to cut through a crowded plant-based market and position Strong Roots as the antidote to other brands. With a bold new brand book, distinctive visual identity, and a digital-first go-to-market strategy, the campaign challenged operators to get ahead of the rising veg trend. Core assets included a new foodservice website, integrated digital campaign (LinkedIn, Meta, PPC, GDN), and a high-impact debut at the Casual Dining Show. The result? Fast-track adoption by operators like Brewdog, exceeding KPIs and setting a strong foundation for foodservice growth.
Digital Activation
Design & Artwork
Campaign Development
Brand Development
End-to-end Digital Ecosystem
This is a textbook example of a strategic market entry done right. From a standing start, the campaign generated standout visibility and engagement, with digital media driving the lion’s share of awareness. Strong Roots achieved its operator recruitment target within six months, quickly embedding itself in leading-edge menus like Brewdog’s. The foodservice brand book and sales enablement tools helped teams tell a compelling story grounded in future menu trends – sparking real interest and real listings. More than just launch noise, this campaign has delivered meaningful commercial traction and strong early-stage brand advocacy. With a clear position, a confident tone, and smart creative execution, Strong Roots is now firmly on the foodservice radar.
