Unilever Food Solutions
Future Menus
Future Menus
UFS Future Menus Vol. 3 transformed a global trends report into a high-impact UK campaign - driving engagement, generating leads, and embedding UFS as a go-to source of operator insight.
Future Menus is Unilever Food Solutions’ flagship annual trends report, spotlighting the forces shaping professional kitchens worldwide. For the UK market, Omne reimagined the report through a local foodservice lens distilling four key trends into practical, insight-led narratives tailored to UK operators. More than localisation, this was about applying sector expertise to turn global insight into real-world utility. A fully integrated campaign was built around this foundation. PR-led, with a strong insight-driven hook positioning the report as fresh, relevant industry intelligence. Targeted outreach and strategic media partnerships drove credibility and cut-through across key trade titles. The campaign launched at HRC, where Omne developed the full presentation package and supported key UFS spokespeople, ensuring confident, high-impact delivery in front of a valuable industry audience. Momentum and conversion were sustained through a six-month digital campaign. Always-on content aligned to each trend turned interest into measurable value.
Impact
Impact
By integrating PR into a wider content and digital ecosystem, the campaign created sustained engagement rather than a single spike, proving the power of connected communications. It strengthened UFS’s position as a trusted partner to operators, not just a supplier - delivering practical value while building a high-quality pipeline of future customers.
Marketing Qualified Leads (MQLs) Generated
Report Downloads
Website Visits
Next Project
Unilever Food Solutions
Future Menus
Future Menus
UFS Future Menus Vol. 3 transformed a global trends report into a high-impact UK campaign - driving engagement, generating leads, and embedding UFS as a go-to source of operator insight.
Future Menus is Unilever Food Solutions’ flagship annual trends report, spotlighting the forces shaping professional kitchens worldwide. For the UK market, Omne reimagined the report through a local foodservice lens distilling four key trends into practical, insight-led narratives tailored to UK operators. More than localisation, this was about applying sector expertise to turn global insight into real-world utility. A fully integrated campaign was built around this foundation. PR-led, with a strong insight-driven hook positioning the report as fresh, relevant industry intelligence. Targeted outreach and strategic media partnerships drove credibility and cut-through across key trade titles. The campaign launched at HRC, where Omne developed the full presentation package and supported key UFS spokespeople, ensuring confident, high-impact delivery in front of a valuable industry audience. Momentum and conversion were sustained through a six-month digital campaign. Always-on content aligned to each trend turned interest into measurable value.
Impact
Impact
By integrating PR into a wider content and digital ecosystem, the campaign created sustained engagement rather than a single spike, proving the power of connected communications. It strengthened UFS’s position as a trusted partner to operators, not just a supplier - delivering practical value while building a high-quality pipeline of future customers.
Marketing Qualified Leads (MQLs) Generated
Report Downloads
Website Visits
Next Project
Unilever Food Solutions
Future Menus
Future Menus
UFS Future Menus Vol. 3 transformed a global trends report into a high-impact UK campaign - driving engagement, generating leads, and embedding UFS as a go-to source of operator insight.
Future Menus is Unilever Food Solutions’ flagship annual trends report, spotlighting the forces shaping professional kitchens worldwide. For the UK market, Omne reimagined the report through a local foodservice lens distilling four key trends into practical, insight-led narratives tailored to UK operators. More than localisation, this was about applying sector expertise to turn global insight into real-world utility. A fully integrated campaign was built around this foundation. PR-led, with a strong insight-driven hook positioning the report as fresh, relevant industry intelligence. Targeted outreach and strategic media partnerships drove credibility and cut-through across key trade titles. The campaign launched at HRC, where Omne developed the full presentation package and supported key UFS spokespeople, ensuring confident, high-impact delivery in front of a valuable industry audience. Momentum and conversion were sustained through a six-month digital campaign. Always-on content aligned to each trend turned interest into measurable value.
Impact
Impact
By integrating PR into a wider content and digital ecosystem, the campaign created sustained engagement rather than a single spike, proving the power of connected communications. It strengthened UFS’s position as a trusted partner to operators, not just a supplier - delivering practical value while building a high-quality pipeline of future customers.
Marketing Qualified Leads (MQLs) Generated
Report Downloads
Website Visits
Next Project