Unilever Food Solutions
Future Menus
Future Menus
UFS Future Menus Vol. 3 transformed a global trends report into a high-impact UK campaign - driving engagement, generating leads, and embedding UFS as a go-to source of operator insight.
Future Menus is Unilever Food Solutions’ flagship annual trends report, spotlighting the forces shaping professional kitchens worldwide. For the UK market, Omne reimagined the report through a local foodservice lens distilling four key trends into practical, insight-led narratives tailored to UK operators. More than localisation, this was about applying sector expertise to turn global insight into real-world utility. A fully integrated campaign was built around this foundation. PR-led, with a strong insight-driven hook positioning the report as fresh, relevant industry intelligence. Targeted outreach and strategic media partnerships drove credibility and cut-through across key trade titles. The campaign launched at HRC, where Omne developed the full presentation package and supported key UFS spokespeople, ensuring confident, high-impact delivery in front of a valuable industry audience. Momentum and conversion were sustained through a six-month digital campaign. Always-on content aligned to each trend turned interest into measurable value.
Impact
Impact
By integrating PR into a wider content and digital ecosystem, the campaign created sustained engagement rather than a single spike, proving the power of connected communications. It strengthened UFS’s position as a trusted partner to operators, not just a supplier - delivering practical value while building a high-quality pipeline of future customers. In numbers: 10,442 marketing qualified leads, 4,854 report downloads and 13,785 website visits.
Marketing Qualified Leads (MQLs) Generated
Report Downloads
Website Visits
Previous Project
Next Project
Unilever Food Solutions
Future Menus
Future Menus
UFS Future Menus Vol. 3 transformed a global trends report into a high-impact UK campaign - driving engagement, generating leads, and embedding UFS as a go-to source of operator insight.
Future Menus is Unilever Food Solutions’ flagship annual trends report, spotlighting the forces shaping professional kitchens worldwide. For the UK market, Omne reimagined the report through a local foodservice lens distilling four key trends into practical, insight-led narratives tailored to UK operators. More than localisation, this was about applying sector expertise to turn global insight into real-world utility. A fully integrated campaign was built around this foundation. PR-led, with a strong insight-driven hook positioning the report as fresh, relevant industry intelligence. Targeted outreach and strategic media partnerships drove credibility and cut-through across key trade titles. The campaign launched at HRC, where Omne developed the full presentation package and supported key UFS spokespeople, ensuring confident, high-impact delivery in front of a valuable industry audience. Momentum and conversion were sustained through a six-month digital campaign. Always-on content aligned to each trend turned interest into measurable value.
Impact
Impact
By integrating PR into a wider content and digital ecosystem, the campaign created sustained engagement rather than a single spike, proving the power of connected communications. It strengthened UFS’s position as a trusted partner to operators, not just a supplier - delivering practical value while building a high-quality pipeline of future customers. In numbers: 10,442 marketing qualified leads, 4,854 report downloads and 13,785 website visits.
Marketing Qualified Leads (MQLs) Generated
Report Downloads
Website Visits
Previous Project
Next Project
Unilever Food Solutions
Future Menus
Future Menus
UFS Future Menus Vol. 3 transformed a global trends report into a high-impact UK campaign - driving engagement, generating leads, and embedding UFS as a go-to source of operator insight.
Future Menus is Unilever Food Solutions’ flagship annual trends report, spotlighting the forces shaping professional kitchens worldwide. For the UK market, Omne reimagined the report through a local foodservice lens distilling four key trends into practical, insight-led narratives tailored to UK operators. More than localisation, this was about applying sector expertise to turn global insight into real-world utility. A fully integrated campaign was built around this foundation. PR-led, with a strong insight-driven hook positioning the report as fresh, relevant industry intelligence. Targeted outreach and strategic media partnerships drove credibility and cut-through across key trade titles. The campaign launched at HRC, where Omne developed the full presentation package and supported key UFS spokespeople, ensuring confident, high-impact delivery in front of a valuable industry audience. Momentum and conversion were sustained through a six-month digital campaign. Always-on content aligned to each trend turned interest into measurable value.
Impact
Impact
By integrating PR into a wider content and digital ecosystem, the campaign created sustained engagement rather than a single spike, proving the power of connected communications. It strengthened UFS’s position as a trusted partner to operators, not just a supplier - delivering practical value while building a high-quality pipeline of future customers. In numbers: 10,442 marketing qualified leads, 4,854 report downloads and 13,785 website visits.
Marketing Qualified Leads (MQLs) Generated
Report Downloads
Website Visits
Previous Project
Next Project