Pepsico
Pepsi Treats
Pepsi Treats
In April 2025, Pepsi launched new flavours with an indulgent visual identity. Omne’s “Pepsi Treats” activation translated that into wholesale - using targeted sampling to drive trial, recruit new buyers and accelerate volume.
Carlsberg Britvic needed to scale distribution of Pepsi’s latest flavour variants in a channel where trial drives purchase and attention is limited. The objective was straightforward: make the range easy to understand, visible in the right places, and compelling enough to convert. Omne delivered a tightly focused sampling activation built to communicate product benefits quickly and drive action at the point of decision. Sampling combined product with simple recipe serves to demonstrate versatility and reinforce the flavour proposition. The campaign spanned multiple touchpoints with activity concentrated within wholesale, supported by a suite of digital and trade assets designed to extend visibility and support sell-in. Execution stayed disciplined -strong presence, clear messaging, no unnecessary complexity. The consumer platform ‘treat yourself’ was adapted to ‘treat your customers’, making the idea relevant for operators and grounded in commercial reality.
Impact
Impact
“Pepsi Treats” delivered clear, measurable commercial impact. By focusing on the right environments and maintaining a tight proposition, the campaign improved rate of sale across key NPD lines while recruiting new buyers into the category. It also gave sales teams a more direct and effective narrative to support distribution in-market. 531 new buyers recruited 20% volume uplift for Pepsi Cream Soda 46% volume uplift for Pepsi Strawberries & Cream The approach stayed close to the product, using simple serves and well-placed activation to drive engagement and uptake. The result was consistent: stronger distribution, increased volume, and a clear uplift in NOBC*. *NOBC = number of buying customers. Bidfood data Aug 2025.
New Buyers
Volume
Cream Soda
Volume
Strawberries & Cream
Next Project
Pepsico
Pepsi Treats
Pepsi Treats
In April 2025, Pepsi launched new flavours with an indulgent visual identity. Omne’s “Pepsi Treats” activation translated that into wholesale - using targeted sampling to drive trial, recruit new buyers and accelerate volume.
Carlsberg Britvic needed to scale distribution of Pepsi’s latest flavour variants in a channel where trial drives purchase and attention is limited. The objective was straightforward: make the range easy to understand, visible in the right places, and compelling enough to convert. Omne delivered a tightly focused sampling activation built to communicate product benefits quickly and drive action at the point of decision. Sampling combined product with simple recipe serves to demonstrate versatility and reinforce the flavour proposition. The campaign spanned multiple touchpoints with activity concentrated within wholesale, supported by a suite of digital and trade assets designed to extend visibility and support sell-in. Execution stayed disciplined -strong presence, clear messaging, no unnecessary complexity. The consumer platform ‘treat yourself’ was adapted to ‘treat your customers’, making the idea relevant for operators and grounded in commercial reality.
Impact
Impact
“Pepsi Treats” delivered clear, measurable commercial impact. By focusing on the right environments and maintaining a tight proposition, the campaign improved rate of sale across key NPD lines while recruiting new buyers into the category. It also gave sales teams a more direct and effective narrative to support distribution in-market. 531 new buyers recruited 20% volume uplift for Pepsi Cream Soda 46% volume uplift for Pepsi Strawberries & Cream The approach stayed close to the product, using simple serves and well-placed activation to drive engagement and uptake. The result was consistent: stronger distribution, increased volume, and a clear uplift in NOBC*. *NOBC = number of buying customers. Bidfood data Aug 2025.
New Buyers
Volume
Cream Soda
Volume
Strawberries & Cream
Next Project
Pepsico
Pepsi Treats
Pepsi Treats
In April 2025, Pepsi launched new flavours with an indulgent visual identity. Omne’s “Pepsi Treats” activation translated that into wholesale - using targeted sampling to drive trial, recruit new buyers and accelerate volume.
Carlsberg Britvic needed to scale distribution of Pepsi’s latest flavour variants in a channel where trial drives purchase and attention is limited. The objective was straightforward: make the range easy to understand, visible in the right places, and compelling enough to convert. Omne delivered a tightly focused sampling activation built to communicate product benefits quickly and drive action at the point of decision. Sampling combined product with simple recipe serves to demonstrate versatility and reinforce the flavour proposition. The campaign spanned multiple touchpoints with activity concentrated within wholesale, supported by a suite of digital and trade assets designed to extend visibility and support sell-in. Execution stayed disciplined -strong presence, clear messaging, no unnecessary complexity. The consumer platform ‘treat yourself’ was adapted to ‘treat your customers’, making the idea relevant for operators and grounded in commercial reality.
Impact
Impact
“Pepsi Treats” delivered clear, measurable commercial impact. By focusing on the right environments and maintaining a tight proposition, the campaign improved rate of sale across key NPD lines while recruiting new buyers into the category. It also gave sales teams a more direct and effective narrative to support distribution in-market. 531 new buyers recruited 20% volume uplift for Pepsi Cream Soda 46% volume uplift for Pepsi Strawberries & Cream The approach stayed close to the product, using simple serves and well-placed activation to drive engagement and uptake. The result was consistent: stronger distribution, increased volume, and a clear uplift in NOBC*. *NOBC = number of buying customers. Bidfood data Aug 2025.
New Buyers
Volume
Cream Soda
Volume
Strawberries & Cream
Next Project