Diageo
Invitation To Success
Invitation To Success
Good Guinness. Better business. Guinness had the demand. The opportunity was to help pubs make more of it.
Omne turned brand popularity into a powerful commercial sales story, equipping Diageo’s sales teams with the insight, tools and confidence to show operators how getting Guinness right could drive more sales and a better-performing venue. A great pint of Guinness carries a lot of weight. It’s a mark of quality, a reason to choose one pub over another and, when done well, a powerful driver of commercial growth. The numbers speak for themselves. Adding Guinness to a bar can drive 21% incremental beer volume, with 29% of consumers trading up. And with 80% of customers likely to return after a great pint, getting the serve right has a direct impact on the reputation of the venue. Omne saw the opportunity to turn this insight into a stronger sales proposition. One that put the operator’s business first, using the power of Guinness to unlock greater value across the bar.
Sales Support & Enablement
Impact
Impact
Omne’s deep immersion in Guinness and the trade uncovered a simple truth: when Guinness invests in an operator’s business – through activation, point of sale, display and execution – the benefits reach far beyond Guinness sales. From that came ‘Invitation to Success’: an invitation for operators to grow their business with Diageo and Guinness. Every invitation needs an ‘RSVP’. Omne built a memorable sales system around four drivers: Relevant Range, Skilled Serves, Valuable Visibility and Productive Pricing, brought to life through a powerful sales enablement toolkit combining market intelligence, compelling commercial insight and practical sales guidance. Delivered through in-person and remote training to 250+ salespeople at every level, the approach enabled confident, commercially focused operator conversations and has since evolved across Diageo’s on-trade beer and spirits portfolio.
Sales team usage of the new Invitation To Success and RSVP programme
Rate of sale uplift with the Silver POS package
Incremental pints sold per outlet/week with the Silver POS package
Next Project
Diageo
Invitation To Success
Invitation To Success
Good Guinness. Better business. Guinness had the demand. The opportunity was to help pubs make more of it.
Omne turned brand popularity into a powerful commercial sales story, equipping Diageo’s sales teams with the insight, tools and confidence to show operators how getting Guinness right could drive more sales and a better-performing venue. A great pint of Guinness carries a lot of weight. It’s a mark of quality, a reason to choose one pub over another and, when done well, a powerful driver of commercial growth. The numbers speak for themselves. Adding Guinness to a bar can drive 21% incremental beer volume, with 29% of consumers trading up. And with 80% of customers likely to return after a great pint, getting the serve right has a direct impact on the reputation of the venue. Omne saw the opportunity to turn this insight into a stronger sales proposition. One that put the operator’s business first, using the power of Guinness to unlock greater value across the bar.
Sales Support & Enablement
Impact
Impact
Omne’s deep immersion in Guinness and the trade uncovered a simple truth: when Guinness invests in an operator’s business – through activation, point of sale, display and execution – the benefits reach far beyond Guinness sales. From that came ‘Invitation to Success’: an invitation for operators to grow their business with Diageo and Guinness. Every invitation needs an ‘RSVP’. Omne built a memorable sales system around four drivers: Relevant Range, Skilled Serves, Valuable Visibility and Productive Pricing, brought to life through a powerful sales enablement toolkit combining market intelligence, compelling commercial insight and practical sales guidance. Delivered through in-person and remote training to 250+ salespeople at every level, the approach enabled confident, commercially focused operator conversations and has since evolved across Diageo’s on-trade beer and spirits portfolio.
Sales team usage of the new Invitation To Success and RSVP programme
Rate of sale uplift with the Silver POS package
Incremental pints sold per outlet/week with the Silver POS package
Next Project
Diageo
Invitation To Success
Invitation To Success
Good Guinness. Better business. Guinness had the demand. The opportunity was to help pubs make more of it.
Omne turned brand popularity into a powerful commercial sales story, equipping Diageo’s sales teams with the insight, tools and confidence to show operators how getting Guinness right could drive more sales and a better-performing venue. A great pint of Guinness carries a lot of weight. It’s a mark of quality, a reason to choose one pub over another and, when done well, a powerful driver of commercial growth. The numbers speak for themselves. Adding Guinness to a bar can drive 21% incremental beer volume, with 29% of consumers trading up. And with 80% of customers likely to return after a great pint, getting the serve right has a direct impact on the reputation of the venue. Omne saw the opportunity to turn this insight into a stronger sales proposition. One that put the operator’s business first, using the power of Guinness to unlock greater value across the bar.
Sales Support & Enablement
Impact
Impact
Omne’s deep immersion in Guinness and the trade uncovered a simple truth: when Guinness invests in an operator’s business – through activation, point of sale, display and execution – the benefits reach far beyond Guinness sales. From that came ‘Invitation to Success’: an invitation for operators to grow their business with Diageo and Guinness. Every invitation needs an ‘RSVP’. Omne built a memorable sales system around four drivers: Relevant Range, Skilled Serves, Valuable Visibility and Productive Pricing, brought to life through a powerful sales enablement toolkit combining market intelligence, compelling commercial insight and practical sales guidance. Delivered through in-person and remote training to 250+ salespeople at every level, the approach enabled confident, commercially focused operator conversations and has since evolved across Diageo’s on-trade beer and spirits portfolio.
Sales team usage of the new Invitation To Success and RSVP programme
Rate of sale uplift with the Silver POS package
Incremental pints sold per outlet/week with the Silver POS package
Next Project