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Insider 9, It started with a simple question: What’s truly sticking? After 8 editions of Insider, our from-the-streets trend report – created in partnership with KERB – we’ve seen London’s food scene evolve through post-pandemic recovery, cost-of-living crunches and a new wave of culinary creativity. So, for Insider 9, we stepped back.
We’ve revisited every edition, analysed every dish, every operator, every format and feeling - and spotlighted the food trends that haven’t just appeared once, but kept coming back. Reinvented. Reinterpreted. Reinforced by what’s happening across the capital right now.
These are the trends that have endured. The ones with both cultural resonance and commercial potential.
Discover:
Street-level innovation that’s gone mainstream
New-wave comfort food that still packs emotional punch
Immersive, experiential formats that define value for Gen Z
Examples from some of London’s most dynamic operators
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