Winning more of the operators that matter

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About the webinar

Not Every Operator Will Drive Meaningful Growth. The Challenge Is Knowing Which Ones Will.

How leading foodservice brands are using customer intelligence and insight to drive growth.

Winning market share is getting harder. Customer journeys are changing, buying decisions are becoming more complex and the organisations that understand their operators best are gaining an advantage.

Join Omne on 30 September to explore how better operator intelligence can turn data into actionable insight - helping you identify the operators that matter, focus your efforts where they can have the greatest impact and make smarter decisions across the customer journey.

Drawing on insight from strategic partners and leading foodservice organisations, we’ll explore what separates fragmented, organised and connected businesses, and the practical steps you can take to build better operator understanding and move forward.

Meaningful growth isn't about treating every operator the same. It's about knowing where the opportunity is, understanding what matters to those operators and acting on that insight.

Winning market share is getting harder. Customer journeys are changing, buying decisions are becoming more complex and the organisations that understand their operators best are gaining an advantage.

Meaningful growth isn't about treating every operator the same. It's about knowing where the opportunity is, understanding what matters to those operators and acting on that insight.

Secure your spot

About the webinar

Not Every Operator Will Drive Meaningful Growth. The Challenge Is Knowing Which Ones Will.

How leading foodservice brands are using customer intelligence and insight to drive growth.

Winning market share is getting harder. Customer journeys are changing, buying decisions are becoming more complex and the organisations that understand their operators best are gaining an advantage.

Meaningful growth isn't about treating every operator the same. It's about knowing where the opportunity is, understanding what matters to those operators and acting on that insight.

Secure your spot

Meet the speakers

Anna Massey

Strategy Director, Omne

Anna helps foodservice businesses understand changing customer behaviour, identify where commercial growth can come from and turn insight into practical strategy.

She will explore why traditional commercial models are struggling to keep pace with the market, and what a genuinely customer-centred approach to growth looks like.

Jasmine Preen

CRM Strategy Lead, Omne

Jasmine helps organisations connect customer data, CRM journeys, marketing engagement and sales activity around a clearer understanding of the customer.

She will explore how businesses can improve prioritisation, customer journeys and commercial visibility without allowing CRM to become a technology project disconnected from growth.

Sarah Branagan

Project Leader, Omne Connect

With decades of industry experience, most recently as Marketing & Digital Director of Unilever Food Solutions UKIANZ, Sarah now helps brands across the Away From Home channel connect customer data, sales activity and commercial processes around a clearer understanding of their customers.

She will explore the hidden cost of fragmentation, how operator expectations have changed, and what businesses can do to turn disconnected data and activity into stronger engagement, better pipelines and measurable commercial growth.

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30 September 2026

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