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Building on issues 1 and 2, issue 3 reveals how suppliers can support and add value to operators as they build back better. The impact of the pandemic put pressure on many supplier and operator relationships, but it was mutual respect and partnered problem solving that prevailed. Suppliers that were flexible set themselves apart by understanding difficulties, adapting and accommodating changes. Click to register for the report.
Click to discover moreBuilding on Issue 1, 'Hungry for New’ Issue 2 looks at innovation in two parts. Firstly, we investigate BRINGING BACK INNOVATION, exploring the consumer expectations of new and comparing them to operator views on whether it will be a driver of footfall. We also look to the channels most sensitive to new menu items. Click to register for the report.
Click to discover more‘Hungry for New’, is OMNE’s most important and comprehensive insight report to date. The very latest views of 500 operators are contrasted with 1000 consumers to understand the role of new menu items, solutions and initiatives as the eating out market builds back. A further 6 in-depth interviews from a diverse range of operators bring the key trends to life with practical suggestions and outputs. Click to register for the report.
Click to discover moreBrands that authentically lead with purpose are changing the nature of business today. Whilst historically a B2C focus, B2B organisations of all sizes and in all sectors are also now benefiting from purpose-led storytelling as a strategy to differentiate. Discover how purpose-driven marketing can be an effective customer acquisition and retention strategy by aligning on shared values and building a longer-lasting relationship.
Click to discover moreCOVID-19 aside, social selling is a new way of life. Buyers have changed the way they buy beyond all recognition and social media will continue to play a huge role, radically defining and shaping the way in which we all work. Discover how social selling, when intertwined within an integrated account-based marketing strategy, could be a vital contributor to lead generation, developing customer/prospect relationships and ultimately increasing sales.
Click to discover moreThe ‘fifth wave’, drip coffee, pour-overs, in-house roasting; the trends around innovation in the coffee category are well documented. But what about the mainstream? How should the mid-market look to evolve and drive value in a post-Covid world? At the end of last year, we took the opinions of 2000 consumers together with the results of in-depth interviews with key mid-market chain operators to create our latest insights report on the future of everyday coffee away from home. Supported by CGA, a summary of the findings is available to download, and the full report is available to clients.
Click to discover moreHow can food manufacturers meet the very different demands of the delivery sector and navigate this complex route to market? The continuing national lockdowns have driven manufacturers, wholesalers and operators to rethink business models, adapt and embrace the world of delivery. If you're a manufacturer looking to support operators as they build their delivery offers, or break into the independent fast food sector, here are four strategies to consider.
Click to discover moreAs we head into 2021, the foodservice and hospitality sector continues to feel the full force of the pandemic. The key question is will the market have the capacity and staff to fulfil pent up demand? Find out the 4 vital foodservice trends…
Click to discover moreRebuild customer confidence now. It’s about kickstarting the hospitality market and in-turn, the out-of-home economy. Developed in collaboration with Bidfood. The first in a series of four actionable guides, designed to support operators. Download now!
Click to discover moreThe second in a series of four actionable guides, developed in collaboration with BIDFOOD, looks at where and how consumers want to be reached in order to rebuild their confidence and bring them back to their much-missed hospitality market.
Click to discover moreThe third in a series of four actionable guides, developed in collaboration with BIDFOOD, explores the importance of attainable sustainability and enhanced localism, both in terms of sourcing of produce and achieving authentic, meaningful interactions with local audiences.
Click to discover moreThe fourth and final issue in the Rally Your Customers series, developed in collaboration with BIDFOOD, explores how the role of digital has changed forever and what operators must now embrace to satisfy the needs of their customers and the needs of their teams.
Click to discover moreFrom exciting convenience tech, coping with the ‘youniverse’ of consumer demands to communicating values and purpose. Discover how operators such as Hill & Szrok, Tramstore and OTHERWORLD are moving ahead in our latest insight report.
Click to discover moreOur network unlocks the power of peer-to-peer communication. As operators’ working lives move fully online, they look to be inspired across a wide variety of channels to create differentiation and stay on top of and ahead of trends. To do this, they explore breakthrough operators and menus to inspire them.
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