The Importance of Effective Social Selling

COVID-19 aside, social selling is a new way of life. Buyers have changed the way they buy beyond all recognition and social media will continue to play a huge role, radically defining and shaping the way in which we all work. Discover how social selling, when intertwined within an integrated account-based marketing strategy, could be a vital contributor to lead generation, developing customer/prospect relationships and ultimately increasing sales.  

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Coffee: The Future of ‘Everyday’

The ‘fifth wave’, drip coffee, pour-overs, in-house roasting; the trends around innovation in the coffee category are well documented. But what about the mainstream? How should the mid-market look to evolve and drive value in a post-Covid world? At the end of last year, we took the opinions of 2000 consumers together with the results of in-depth interviews with key mid-market chain operators to create our latest insights report on the future of everyday coffee away from home. Supported by CGA, a summary of the findings is available to download, and the full report is available to clients.

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UNLOCKING DELIVERY TRENDS IN 2021

How can food manufacturers meet the very different demands of the delivery sector and navigate this complex route to market? The continuing national lockdowns have driven manufacturers, wholesalers and operators to rethink business models, adapt and embrace the world of delivery. If you're a manufacturer looking to support operators as they build their delivery offers, or break into the independent fast food sector, here are four strategies to consider.

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2021 FOODSERVICE & HOSPITALITY TREND REPORT

As we head into 2021, the foodservice and hospitality sector continues to feel the full force of the pandemic. The key question is will the market have the capacity and staff to fulfil pent up demand? Find out the 4 vital foodservice trends…

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RALLY YOUR CUSTOMERS ISSUE 1

Rebuild customer confidence now. It’s about kickstarting the hospitality market and in-turn, the out-of-home economy. Developed in collaboration with Bidfood. The first in a series of four actionable guides, designed to support operators. Download now!

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RALLY YOUR CUSTOMERS ISSUE 2

The second in a series of four actionable guides, developed in collaboration with BIDFOOD, looks at where and how consumers want to be reached in order to rebuild their confidence and bring them back to their much-missed hospitality market.

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RALLY YOUR CUSTOMERS ISSUE 3

The third in a series of four actionable guides, developed in collaboration with BIDFOOD, explores the importance of attainable sustainability and enhanced localism, both in terms of sourcing of produce and achieving authentic, meaningful interactions with local audiences.

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RALLY YOUR CUSTOMERS ISSUE 4

The fourth and final issue in the Rally Your Customers series, developed in collaboration with BIDFOOD, explores how the role of digital has changed forever and what operators must now embrace to satisfy the needs of their customers and the needs of their teams.

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2020 Operator trends

From exciting convenience tech, coping with the ‘youniverse’ of consumer demands to communicating values and purpose. Discover how operators such as Hill & Szrok, Tramstore and OTHERWORLD are moving ahead in our latest insight report.

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Invaluable collaborations

Our network unlocks the power of peer-to-peer communication. As operators’ working lives move fully online, they look to be inspired across a wide variety of channels to create differentiation and stay on top of and ahead of trends. To do this, they explore breakthrough operators and menus to inspire them.

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Test bed

As part of the value and expertise we bring to our clients, Test Bed is a unique database of operators representative of the total out of home market. It gives us the opportunity to sense-check communications, test concepts and understand more about their live business issues.

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