Creating memorable experiences through quality and expertise
FRONT OF MIND
From multi-national branded chains to independent pubs, demonstrating how quality and expertise can help out-of-home foodervice operators create really memorable experiences is front and centre of our marketing and communications strategy for McCain Foodservice Solutions.
LAUNCHING TRUE INNOVATION
Surecrisp is the new coated fry range created to really perform in the growing world of delivery as well as on-the-plate. A fully integrated plan encompassing all touchpoints via wholesalers, media and online including a launch film that really demonstrates how Surecrisp goes ‘above and beyond’.
DEDICATED LAUNCH EVENT
A dedicated launch event for Surecrisp brought together wholesalers and operators to the Custard Factory in the heart of Birmingham with content from both McCain and Just Eat, and sampling from the street food vendors of Digbeth Dining Club.
The Surecrisp plan also includes thought leadership with McCain taking a strong position on the Future of the Delivery Market which, together with all assets is hosted on the McCain Foodservice Solutions website, the new version of which was created by the agency in 2018.
The success of the UK website means we are now rolling it out across all European countries.
For a full view of the agency’s partnership with McCain, including the launch of the new Brew City brand visit https://www.mccainfoodservice.co.uk