Defining brand architecture, message and application to drive consistency
Estrella Damm continues its ambitious growth, both on and off trade and continues to further establish its positioning as a super-premium brand. As part of this ambition, work was required to drive consistency and clarity of message to both its B2C and B2B UK audiences, raising awareness around its three strategic pillars.
As with all brand exercises, we immersed ourselves entirely in the brand, the market, the differing audiences, the challenges and the brand’s key objectives. We then devised and facilitated a bespoke workshop purposely designed to spark conversation, debate and challenge. The workshop outputs proved hugely powerful and provided vital direction.
ENGAGEMENT THROUGH CONSISTENCY
Our team then shaped the strategy and creative as well as completing an entire suite of new photography, which all came together in the form of a new Estrella Damm brand book. The extensive and carefully curated brand book includes clear guidance on the brand’s background, audience, values, personality, tone of voice, strategic pillars, key messages, identity and creative treatment (B2C and B2B), social media, PR, digital and experiential brand activation. The brand book has become the foundation of how to activate Estrella Damm in the UK.