How can foodservice operators ensure their delivery offerings not only run successfully, but stands out and truly delights customers?
DEVELOPING A POWERFUL DIGITAL BRAND
With a focus on unlocking the delivery opportunity with a COVID-19 lens, we developed a digital first brand asset. Representing dynamism and movement in a digital world.
Falling under the ‘together let’s’ brand proposition, the campaign ‘together let’s do next level delivery’ provided key insight and information along with a game-changing delivery product range that can really help operators make delivery a real success.
With a target audience of operators doing delivery, we created a fully integrated suite of mechanics to influence this sector. From traditional routes to market such as regional direct mails with case studies to inspire the fast food channels, to emails and digital banners across casual dining trade press. The creation of new profiling tools allowed us to generate new target audience profiles across GDN and social advertising where we saw over 1.5 million impressions.
KEY OPERATOR TESTIMONIALS
We tried and tested the delivery range up and down the country to cement their view that McCain’s products really do take operators delivery to the next level. Evidence of this can be seen with one of the many case study examples conducted from independent fast food operators, to casual dining delivery.
When asked how SureCrispTM has helped their business, the manager of Chilli Flames, Talaha Hawar, said: “The thing with SureCrispTM is, that it’s a high-quality product that stays crispy for more than 20 minutes. So, we can ensure that on delivery, when the food gets to the customer it gets there warm and crisp.”
See the video and insight here.